Legal

Terms of Service

Last updated 17 September 2026

These terms govern your use of Bigtam Console, operated by Bigtam Technologies Pvt Ltd, Pune, Maharashtra, India. By creating an account you agree to them.

1. The service

Bigtam Console analyses advertising creative, plans creative briefs, and — where you connect an ad account — reports the performance of ads you are running. It is provided as software; it is not an advertising agency service, and nothing in it constitutes professional advice.

2. Your account

You are responsible for who you let into your account and for what they do in it. Tell us promptly at hello@gobigtam.com if you believe an account has been accessed without permission. One person, one login — do not share credentials.

3. What the outputs are, and are not

This is the most important clause here, and it matches what the product tells you on screen.

• A creative analysis describes how an ad is constructed. It does not explain why an ad succeeded, and the console will not tell you that it does.
• A funnel and its briefs are a structured hypothesis, built from a product page and an ad scan, with no performance data behind them. They sharpen as you run, and they are a starting point rather than a prediction.
• Figures read from a connected ad account are reported as your ad platform supplied them. We do not restate, model or adjust them, and where a result covers only part of an account we say so on the result.
• Outputs are generated partly by automated systems and can be wrong. Review anything before you shoot it, publish it, or spend money on it.

You decide what to run. We are not responsible for advertising spend, campaign results or business outcomes arising from decisions you take using the service.

4. Your content, and ours

Everything you upload stays yours, and so does every brief and analysis the console produces for you. You grant us the licence needed to host and process that content in order to provide the service, and no broader licence than that.

The software, the creative taxonomy and the aggregate, anonymised statistics derived across all brands remain ours. Those aggregates never contain your brand’s identity or anything traceable to you.

We do not use your content to train third-party models.

5. Acceptable use

You agree not to:

• upload content you have no right to use, or that infringes someone else’s rights;
• connect an ad account you are not authorised to access;
• use the service to produce misleading advertising, or claims about a product that you cannot substantiate;
• attempt to access another customer’s data, or probe or disrupt the service;
• resell or white-label the service without a written agreement with us.

6. Third-party platforms

When you connect a Meta ad account you are also bound by Meta’s own terms. Your access to that data depends on Meta, and Meta may change or withdraw it for reasons outside our control. If that happens the connected features stop working; the rest of the console continues.

7. Credits and payment

Some operations consume credits. Credit costs are shown before you spend them. A run that fails is refunded automatically. Credits have no cash value, are not transferable between accounts, and are not refundable for cash once purchased. Where paid plans apply, fees and billing terms are those shown at purchase; taxes are extra where applicable.

8. Availability

We work to keep the service running but do not promise uninterrupted availability. Maintenance, third-party outages and platform changes can interrupt it. No uptime guarantee applies unless we have agreed one with you in writing.

9. Ending it

You can stop using the service and ask us to delete your account at any time — see Data deletion. We may suspend or close an account that breaches these terms, or where required by law, and will tell you why unless we are prevented from doing so.

10. Liability

To the extent the law allows, we are not liable for indirect or consequential loss, lost profit, lost revenue or advertising spend. Our total liability in any 12-month period is limited to the amount you paid us for the service in that period. Nothing here excludes liability that cannot lawfully be excluded.

11. Changes to these terms

We may update these terms. If a change materially affects your rights we will email account holders before it takes effect.

12. Governing law

These terms are governed by the laws of India, and the courts of Pune, Maharashtra, India have exclusive jurisdiction.

Contact

Bigtam Technologies Pvt Ltd, Pune, Maharashtra, India · hello@gobigtam.com